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Men’s Health is the pot calling the kettle black

            By Rob Cooley, THG News

January 23, 2005

Much has been said in the media lately about Men’s Health magazine’s dubbing Fort Wayne the nation’s dumbest town in a recent issue.  Out of 101 cities “studied”, Indiana’s second-largest city was named the most intellectually challenged using criteria such as residents’ SAT scores, number of universities, number of Noble Peace prize recipients born inside the city limits, etc.

As a resident of Fort Wayne, I advise people in the community to take Men’s Health’s findings with a grain of salt.  Their so-called studies have about as much credibility as Mike Davis has as coach of the Indiana Hoosiers. 

This rag of a magazine needs to stick to what they do best—displaying pictures of partially clad men in an array of homoerotic poses and giving people advice on some of the world’s most compelling problems, like “Do women prefer to see romantic comedies on first dates?” 

I’ll admit, I am far more likely to pick up a copy of The Economist or Foreign Policy than Men’s Health, but I did visit their web site to see what all the fuss was about after the Fort Wayne story broke. 

After checking out the site I was able to come to this conclusion: America’s real dumbest town is the one whose citizens buy the most copies of Men’s Health per capita each month. 

This is supposed to be a magazine for men, but 90% of the images I saw on their site were of partially clad MEN!  Talk about dumb!  If they were serious about taking back some of the market share that magazines like Maxim and FHM have stolen, then Men’s Health would be wise to have photos of the kind of women will get you if you lose weight and get in shape, not pictures of male models standing around alone with no shirts on.  Not many men I know are going to rush out to their newsstand each month to because they can’t wait to see that.

Maybe someone should do a study on America’s dumbest magazines.  After seeing the Men’s Health web site, I am sure they would be right in the running for numero uno on that list. 

To be fair, I will give Men’s Health their due.  If you are looking for ways to have six-pack abs then they are the world’s foremost expert.  You can even sign up for their Abs Diet newsletter where you can “discover the latest scientific research, newest abs exercises, meal plans, success stories and cutting-edge advice for getting a six-pack fast! Abs-olutely FREE!” 

At least I can say that something good has come from Men’s Health’s dumbest city study:  If having ripped-to-shreds abdominal muscles becomes the number one priority in my life, I will know exactly where to look.

 

 

 
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